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Industriegütermarketing: Grundlagen des Business-to-Business-Marketings

by Klaus Backhaus,Markus Voeth

ISBN 13: 9783800647637

Format: Hardcover
Publisher: Vahlen Franz GmbH
Published: 01 Oct 2014

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MarktLab 2.0: Technologische Inventionen erfolgreich vermarkten (Intelligente Technische Systeme – Lösungen aus dem Spitzencluster it’s OWL)

by Klaus Backhaus,Philipp Buff

ISBN 13: 9783662551516

Format: Paperback (176 pages)
Publisher: Springer Vieweg
Published: 08 Apr 2019

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Entwicklung einer Marketing-Konzeption mit SPSS/PC Plus

by Klaus Backhaus,Rolf Weiber

ISBN 13: 9783540510192

Format: Paperback (232 pages)
Publisher: Springer
Published: 13 Jun 2008

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Strategisches Marketing

by Klaus Backhaus,Helmut Schneider

ISBN 13: 9783791046945

Format: Hardcover
Publisher: Schäffer-Poeschel Verlag
Published: 23 Jan 2020

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